The Preferred Partner for
Global Brands

Delivering innovative merchandise
experiences across Europe

Trusted By The World’s Best Companies

Setting the Standard
for Responsible Management

BDA partners with quality organisations like EcoVadis, who awarded us a Platinum rating in 2022 for our CSR programme. EcoVadis rates BDA in the top 1% of companies in our industry. Our Sedex membership and ISO 9001/14001 certifications also support our ethical and environmental audit approach.

EcoVadis Platinum 2022: European Supply Chain

CTPAT: US Importing with the Highest Level of Cargo Security

ISO 9001: European Supply Chain QMS

ISO 14001: European Supply Chain EMS

GDPR: Proper Handling of Personal Data

Local Roots with Global Resources – We Are Where You Need Us To Be

With offices in London, Manchester, Paris, and Munich, we provide world-class service
whenever you need it, wherever you need it, and in your local language.

Strategically Located Fulfillment Centres

Bensussen Deutsch & Associates, Ltd. is the strategic starting point for European companies seeking branded merchandise support. We service both existing and new clients’ worldwide go-to-market campaigns and growth initiatives through in-territory management and market-specific expertise.

When it comes to sports, our arena knows no bounds

With BDA Sports offices in Manchester, London, Paris and Frankfurt, we bring wide-ranging expertise in activating team and sponsor opportunities. Whether partnering with the Premier League, La Liga or other leagues, our strategy is helping our clients engage their supporters through targeted merchandise-based programs. BDA’s extensive buying and distribution power allows us to support multiple in-territory initiatives and market-specific campaigns—making you the champion in the eyes of your supporters.

View Our Work

For their sponsorship activations during UEFA Euro 20, FIFA Qatar WC 22, and FIFA WWC 23, French retailer Intermarché looked to us to design and execute their in-store loyalty program.

Customer Appreciation

We designed and produced a coveted collection of bespoke beach towels for customers as a Gift with Purchase at all Total gas stations across Germany.

Promotional Merchandise

We designed, created, and delivered location specific products that were ethically produced to support this globally loved brand.

Corporate Promotions

To build internal employee excitement and brand affinity in anticipation of and during NBC’s 2024 Paris Olympic games coverage, we developed a targeted eCommerce assortment for the NBC Sports employee base.

Sponsorship Activation

Think Global, Act Local

Our European team brings extensive backgrounds in working with some of the largest and most recognizable global brands and sports leagues in world. Their hundreds of years of combined industry experience includes delivering innovative solutions across gifting programs, custom bespoke opportunities, eCommerce development, premiums, POS and GWP, corporate promotions, and so much more. This team is seasoned in providing global marketing and procurement expertise through the lens of the local markets they target.


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