The Preferred Partner for
Global Brands
Delivering innovative merchandise
experiences across Europe
Your brand deserves
the exceptional!
Our Merchandise Agency approach revolutionises promotional products by offering curated collections,
industry-specific activation expertise, and custom created solutions that perfectly embody your brand.
Ihre Marke verdient
das Außergewöhnliche!
Unsere Merchandise-Agentur revolutioniert Werbemittel, indem wir individuelle Kollektionen,
branchenspezifische Aktivierungsexpertise und maßgeschneiderte
Lösungen anbieten, die Ihre Marke perfekt verkörpern.
Votre marque
mérite l’exceptionnel!
Notre approche d’agence merchandising révolutionne le monde de l’objet promotionnel en proposant
des collections soigneusement sélectionnées, une expertise en activation spécifique à votre industrie et des
solutions personnalisées qui incarnent parfaitement votre marque.
Tu marca merece
lo excepcional!
Nuestro enfoque de agencia merchandising revoluciona los productos promocionales al ofrecer colecciones
seleccionadas, experiencia en activación específica a vuestra industria y soluciones
personalizadas que encarnan perfectamente su marca.
Trusted By The World’s Best Companies
Setting the Standard
for Responsible Management
BDA partners with quality organisations like EcoVadis, who awarded us a Platinum rating in 2022 for our CSR programme. EcoVadis rates BDA in the top 1% of companies in our industry. Our Sedex membership and ISO 9001/14001 certifications also support our ethical and environmental audit approach.
EcoVadis Platinum 2022: European Supply Chain
CTPAT: US Importing with the Highest Level of Cargo Security
ISO 9001: European Supply Chain QMS
ISO 14001: European Supply Chain EMS
GDPR: Proper Handling of Personal Data
Local Roots with Global Resources – We Are Where You Need Us To Be
With offices in London, Manchester, Paris, and Munich, we provide world-class service
whenever you need it, wherever you need it, and in your local language.
Strategically Located Fulfillment Centres
Bensussen Deutsch & Associates, Ltd. is the strategic starting point for European companies seeking branded merchandise support. We service both existing and new clients’ worldwide go-to-market campaigns and growth initiatives through in-territory management and market-specific expertise.
When it comes to sports, our arena knows no bounds
With BDA Sports offices in Manchester, London, Paris and Frankfurt, we bring wide-ranging expertise in activating team and sponsor opportunities. Whether partnering with the Premier League, La Liga or other leagues, our strategy is helping our clients engage their supporters through targeted merchandise-based programs. BDA’s extensive buying and distribution power allows us to support multiple in-territory initiatives and market-specific campaigns—making you the champion in the eyes of your supporters.
View Our Work
For their sponsorship activations during UEFA Euro 20, FIFA Qatar WC 22, and FIFA WWC 23, French retailer Intermarché looked to us to design and execute their in-store loyalty program.
Customer Appreciation
We designed and produced a coveted collection of bespoke beach towels for customers as a Gift with Purchase at all Total gas stations across Germany.
Promotional Merchandise
We designed, created, and delivered location specific products that were ethically produced to support this globally loved brand.
Corporate Promotions
To build internal employee excitement and brand affinity in anticipation of and during NBC’s 2024 Paris Olympic games coverage, we developed a targeted eCommerce assortment for the NBC Sports employee base.
Sponsorship Activation
Think Global, Act Local
Our European team brings extensive backgrounds in working with some of the largest and most recognizable global brands and sports leagues in world. Their hundreds of years of combined industry experience includes delivering innovative solutions across gifting programs, custom bespoke opportunities, eCommerce development, premiums, POS and GWP, corporate promotions, and so much more. This team is seasoned in providing global marketing and procurement expertise through the lens of the local markets they target.
INTERESTED IN LEARNING HOW WE CAN HELP?
